It’s important to create a digital marketing strategy before defining and executing tactics. Otherwise, you’ll be working backwards and more than likely not sending the right messages to the right audiences.
Let’s start off by giving the definitions:
Tactic: an action or method that is planned and used to achieve a particular goal.
Strategy: a careful plan or method for achieving a particular goal usually over a long period of time.
Having a digital presence is important but first you need to know what you’re trying to accomplish. Are you trying to build a brand presence, grow your customer base, showcase that you’re an expert at what you do?
Tips to forming a digital marketing strategy:
Take a look at your competition. Do you know who your competitors are in the first place? What are they offering and to whom? What does your product or service offer that is different or better than the competition?
Define key business objectives. What are you trying to achieve with your digital marketing plan – gain new customers, brand loyalty, establishing yourself as a though leader in the industry?
Measure your progress. What will success look like? How will you know you’ve achieved your goals? A good way to define success it to put benchmarks into place – understand where you are today and measure the progress you make throughout the year.
Tips to defining tactics:
Content marketing. Creating the right mix of content is one way to engage and educate your target audiences. Some examples are blog posts, case studies, press releases – you can leverage these on your website, share across social sites and more.
Email marketing. Email is still a great way to reach potential customers and nurture existing ones. Make sure you have a strategy in place before executing an email campaign so that your messages are on target.
These are just a few examples of digital marketing strategy and tactics. Our experienced team at Brand Aid digital can help you define your strategy, execute the right tactics and measure your success.
Contact us to learn more about how your organization can beat your competition and reach success.