Elaine, the President and Owner of Brand Aid Digital, has over ten years of digital wisdom, along with a broad based pharmaceutical and life sciences background. Her vision is to create a culture where diverse teams work to create and execute in an atmosphere of respect, passion and fun. Her goal is to bring measurable breakthroughs, innovation and impact, to the rapidly changing world of multi-screen marketing.
She combines her pharma and healthcare experience across hundreds of projects towards a complete understanding of digital marketing. Her competencies include multi-screen digital and marketing strategy, patient recruitment and engagement, branding, website development, HCP portals (eDetailing), disease awareness, SEO/SEM, patient recruitment, investigator portals, social media marketing, metrics, analytics, IT, mobile applications, eCRM and corporate websites. Her client experiences include top pharma, hospitals, wellness, CPG/OTC, medical devices and PR agencies.
Elaine has played a role in healthcare professional/patient/consumer marketing activities for dozens of prescription products in numerous disease categories, with a special expertise in oncology. Previously she was the US founder of Boomerang Pharmaceutical Communications where she led the agency to AOR assignments in top pharmaceutical and CPG brands.
If you are interested in learning more about working together, give her a call at (973) 947-7600 or use our contact form to request a free quote today.