Acquisition

If you build it, they will not come. Putting up a website is a great first step, but there are billions of websites out there. Your website is no more effective than a brochure in a file cabinet without an acquisition strategy.   We understand how to get people to your website.
 
New visitors can come from endless sources: search engines, social media, blogs, news sites, events, referrals et al. One of Brand Aid’s favorite challenges is to bring these new visitors to your website to help grow your business. Traditionally, this was called “filling the top of the funnel” or “generating awareness.” We help you focus on the right audience. The more your new visitors are interested in what you offer—and the more credible your company (as represented by its website) appears— the more likely you will be able to convert them into leads or new customers.
 
What kind of digital marketing tactics help you acquire new customers?

  • SEO
  • SEM/PPC (online advertising)
  • Social media: Twitter, FB, LinkedIn, Pinterest, etc.
  • Content marketing
  • Video marketing
  • Blogging
  • Online PR
  • Display remarketing
  • CRM
  • Webinars/Virtual Events