CRM and eCRM

For many businesses, e-mail marketing is still the most cost-effective way to engage with existing customers. Brand Aid can help maximize the value of your CRM campaigns by providing strategic insight into maximizing lead generation, with an emphasis on segmentation and behavior analysis to determine what messages may influence your customers the most and where those customers are most likely to receive them (desktop, tablet, mobile etc.).
At Brand Aid we can tackle a simple drip email campaign, or work with more elaborate “marketing automation” software that will involve an initial segmentation and trigger plan. We have experience with lists of hundreds of leads for small businesses as well as lists of millions for larger enterprise-level programs. Our analytics team can help you understand we can see what happened over the course of the campaign: who is interested, what is more desired, and what led to conversions.
Beyond the technical implementation, we can provide you with creative content solutions that inform, inspire, amuse, and show “how to” in order to create engagement and retention. By staying present and in the minds of your customers through our consistent contact, lead-nurturing programs you will see that today’s marketing rewards patience and a deliberate commitment to the conversation.