User Experience/UX

User experience (UX) has evolved considerably to provide a platform for making web sites easy-to-use, valuable, and effective for all visitors. A great user experience combines the interests of different stakeholders: marketing, branding, visual design, and usability. Our digital creative team takes marketing, branding, and aesthetic needs into account when designing websites. In addition, Brand Aid utilizes either live or online virtual focus groups to conduct usability studies from which we can learn about the UX’s effectiveness and further improve the site.