Discovery

When planning a digital marketing strategy, you must consider how people view the trustworthiness of your company’s practices online. According to the 2015 Edelman Trust Barometer, over 60%of those surveyed said that they will refuse to purchase products and services from an organization they distrust. On the other hand, 80% said that they would purchase products and services from a company they trust, with 54% saying that they would pay more.1
 
Brand Aid works with their clients to have a carefully crafted strategy defined before implementation. The discovery process is imperative to lay the foundation for a strategic and holistic marketing campaign that reaches your audience where and how you want. During this phase Brand Aid offers the following services:

1 Edelman Public Relations,2015 Edelman Trust Barometer, 2015