Competitive Benchmarking

Brand Aid executes competitive benchmarking to evaluate a company’s position within its industry, and then conducts monthly reporting to identify and analyze performance of tactics in varying verticals. Our benchmarking is customized for each engagement so that it is based on the client, brand, industry, market and competitive best practices. We like to understand where your marketing stands now, what you are currently doing, and work to get you where you want to be.
Our benchmarking exercises set clear business objectives against historical, competitive and marketplace metrics. We challenge our clients to conduct comparisons with the best industry practices and create a plan for their adoption. By generating a clear understanding of how and what we will measure and compare, we can achieve effective conversion of marketing investment into revenue and profit growth.