Customer Segmentation and Profiling

Big Data, tagging, A/B testing, and persona development need to be considered when determining the best approach. Knowing the appropriate targets for improving revenue leverage is the key for converting bought revenue to owned and earned.
Context is an important part of content. Brand Aid has conducted multiple campaigns utilizing today’s leading CRM tools, in order to create insights on what is working, for whom and when. The approach to reach a mobile customer must be different from that to a PC or tablet user. The same goes for how you approach older users must differ from how you draw busy mothers. Through research and analysis, we work to understand how we can utilize this information to facilitate results.