Keyword Research

Keywords and content strategy are the fundamental building blocks of good SEO. A great SEO team, however, knows not only what people are searching for, but how and where people are looking for it. Brand Aid begins any SEO engagement by conducting an extensive keyword search, uncovering new opportunities for keywords and producing insights, as well as analyzing the contexts used behind each search. We then make recommendations that inform both the creation of new content and the optimization of current content based upon search demand.