Google’s PageRank algorithm judges the authority of a site by the quality of other sites that link to it. If your site’s content is the more relevant, helpful and shareable than that of other authoritative sites in your market, the more likely you will receive links from them. These links act as votes and have a huge level of influence in determining search rankings and overall visibility in organic search. Links include content across the entire digital universe, i.e. LinkedIn, SlideShare, YouTube, Facebook, Pinterest, and blogger outreach. Brand Aid engages in holistic, 100% white hat link acquisition strategies, focusing on brand evangelists, thought leaders and other authoritative web publishers to build links that stand the test of time.