In addition to being optimized from a content standpoint, a website needs to be built so that content is as easily accessible to search engines as possible. Technical issues that impact proper indexation and prevent search engine crawlers from accessing key content can ultimately impact where a site ranks for a given keyword. Brand Aid ensures that any new web site is built from the ground up with optimal SEO in mind. Additionally, for existing sites, Brand Aid can examine site architecture and look for other issues (e.g. duplicate content) that may be hindering site performance in organic search.