Today’s Internet users are adept at web processes and they understand the importance of valuable and up-to-date website content. Website owners demand more control over the content on their sites, allowing them to make real-time updates and reuse content across channels. The development community responded to the need to control content by creating platforms like WordPress, Joomla, and Drupal. These platforms are known as Content Management Systems (CMS) and provide an easy-to-use interface for making updates and storing content.
Newer enterprise level platforms like EpiServer CMS connect to social networks and CRMs to bring multi-channel data together. These platforms are built with responsive design functionality so that websites can be viewed across various mobile devices. Also, tools such as A/B testing and user profiling help to build targeted content for specific audiences. And with progressive profiling, customer and target information is gathered with each visit to the site.
At Brand Aid we strive to keep abreast of new technologies and platforms in order to provide our customers with ‘best in class’ digital solutions for their needs.