Technology

In the digital age, technology is in a constant state of flux. Balancing cutting-edge technology solutions with real-world issues requires a thorough discovery process, including defined digital user pathways from beginning to end. Here at Brand Aid we always look towards the cutting edge of technology and strive to provide future-proof solutions that will work as technology evolves. Here are a few of the concepts we take into consideration as we work to create future-proof solutions for our clients:

Platforms

Today’s Internet users are adept at web processes and they understand the importance of valuable and up-to-date website content. Website owners demand more control over the content on their sites, allowing them to make real-time updates and reuse content across channels. The development community responded to the need to control content by creating platforms like WordPress, Joomla, and Drupal. These platforms are known as Content Management Systems (CMS) and provide an easy-to-use interface for making updates and storing content.

Newer enterprise level platforms like EpiServer CMS connect to social networks and CRMs to bring multi-channel data together. These platforms are built with responsive design functionality so that websites can be viewed across various mobile devices. Also, tools such as A/B testing and user profiling help to build targeted content for specific audiences. And with progressive profiling, customer and target information is gathered with each visit to the site.

At Brand Aid we strive to keep abreast of new technologies and platforms in order to provide our customers with ‘best in class’ digital solutions for their needs.

Development

New development technologies and platforms used in conjunction with cloud technology have enabled the creation of solutions that cross operating system boundaries; making the move from the older to the newer solutions less IT intensive.

Brand Aid strives to find technology that enables marketing to gain control of the creative and content. We have expertise with a wide range of coding languages – from HTML to .NET to Objective C. Our goal is to outfit our clients with a solution using the best possible development system for their needs.

Here’s a list of what our IT capabilities include:

  • .Net
  • iDev
  • PHP
  • iOS/Android
  • HTML 5
  • Veeva/Salesforce
  • Drupal
  • EpiServer
  • WordPress
Mobile Integration

At Brand Aid, a “Digital-first” approach considers the relationship between each touch-point and its role in the overall online journey. We consider the capabilities in each screen variety as well as the customer expectations in each touch-point and what they hope to accomplish on each screen. Traditional businesses tend to forgo mobile, social, and digital functionality to maintain an aging offline/online infrastructure that is counter-intuitive in today’s world of digital instant gratification. Therefore, as a minimum standard, Brand Aid utilizes responsive web-design, and suggests separate user experiences for screens, tablets, and mobile devices.

Today, customers use and expect from screens differently than the past. A key point of distinction lies in the introduction of the mobile world, and the convenience of “touch.” Typing, pinching, zooming and slow speed represent a missed expectation to engage. Customers do not see departments, they only know the brand. From social and mobile, to customer insights and experience mapping, to IT and training, Brand Aid works to improves how customers get what they want.

The bottom line is that design and development for desktop only is no longer an option. All digital solutions need to take responsive web-design into consideration.

Cloud Technology

The Internet was initially conceived as a fail-proof network that could connect computers together and be resistant to any one point of failure. Today’s cloud technology takes that one step further to include data and applications therefore shrinking the demand on IT resources.

Cloud technology is invariably tied to the shift from desktops to mobile devices. Data and applications can be conveniently stored and accessed through the Internet, cutting down on the overhead needed by the device. One example of a device that relies on cloud technology for applications and storage is the Chromebook. Many educational institutions are adopting cloud technology to replace textbooks and homework handouts, which means that future web users will be very comfortable navigating this digital space.